Uprys Partnership: Building Equity & Inclusion
Gerry Hammond is the CEO and Founder of the Be Counted On Foundation, the social enterprise In The Number, and the Hammond Golf Academy. Gerry was in need of UpRys guidance and manpower to help get the Foundation off the ground, update In The Number’s website and messaging, and streamline the three organizations. UpRys provided the structure and support to ensure the client was positioned for success.
UpRys helped Gerry Hammond by providing support for all three of his entities that would fall under the Be Counted On Foundation’s umbrella. The goals for the partnership included:
- Refine messaging to differentiate the Foundation and In The Number
- Update In The Number website to provide customers with a consistent, efficient shopping experience
- Structure the financials for the three organizations to provide better tracking of expenses and income
- Create brand awareness through social media marketing and special events
UpRys and the Be Counted On Foundation have been partners since the summer of 2020. During that time Hammond’s three organizations have evolved into three identifiable entities. The UpRys team successfully accomplished the following:
- Provided In The Number with a seamless, up-to-date website for purchasing and information
- Created awareness and officially launched the Be Counted On Foundation through a fundraising marketing campaign and the One Game For All fundraising event
- Created synchronization across the three brands to allow for easy-to-digest selling for clients and donors
As a one-man-band and not a lot of resources, I was struggling. I heard about UpRys as a company to come in and provide the structure around the different entities that I had and put me on a path and a trajectory towards north. After only two months, I was further than I had been in ten years. It was a breath of fresh air to have a team provide expertise in so many various areas, and provide the caring and consideration of one’s life and business… I feel very blessed to have been introduced to UpRys.
As a way to help build awareness and service youth in the community, Gerry Hammond wanted to host a fundraising event at The Golf Depot to officially launch the Be Counted On Foundation. The event would provide youth an opportunity to receive golf instruction at no cost by the support of community sponsors. The event would also help establish the Be Counted On Foundation in Columbus. “The One Game For All Golf Exposition and Clinic was really designed to give youth an opportunity that they’ve never had” said Hammond “It’s time for us to stand up and start working together rather than against each other. That’s what the Be Counted On Foundation is all about.”
The event took place at The Golf Depot on June 5th and was open to 100 youth in the community. Through the help of area sponsors including partnerships with local media, Gerry was able to raise significant funds that the Be Counted On Foundation allocated towards scholarships for youth to offset the cost of the Hammond Golf Academy Top 20 Program. UpRys provided Gerry Hammond with the marketing support to ensure the event n was a success and establish the Be Counted On Foundation.
As a result of working with UpRYs, the Be Counted On Foundation has significantly substantiated the Be Counted On Foundation in the central Ohio community, improved brand identity and productivity, and reevaluated best practices to effectively run a multi-faceted organization.